Gervais Group – Tips And Tricks For SEO

The Gervais Group, a highly skilled and sophisticated Internet marketing and online reputation management company, has some tips that should help you improve your search engine optimization (SEO). Using all the tools at your disposal is a big step towards effecting SEO, as is being as specific as you can about the words and terms you use.

Most executives and business owners feel overwhelmed by the concept of Internet marketing, thinking that they have to know C++, Java and Dreamweaver to put together a quality Internet campaign.  While it is important to have a team that knows how to use the tools on the Internet, there are some tips you can follow to get the ball rolling.

Here are some helpful pointers that will hopefully be of some help to you:

Content is King! – If you want a certain page of your site to turn up when some uses a specific term, make sure to use that term!  Be direct and deliberate in your use of language, do not try to talk around the subject.  At the moment, the Internet is not interested in subtlety (for the most part) so trying to be clever with your language only goes so far.  It is important not to just load pages with incomprehensible keywords, but use the key phrase in the opening paragraph and pepper that phrase throughout the rest of the copy.  Try to make each page between 400 and 500 words so that you can use the terms correctly.

Get other sites to link to yours.  Back-linking can help a web marketing program incredibly.  It is one of the most important of the 100 factors Google considers when ranking sites.  Building a relationship with like minded blogs helps the both of you in tremendous ways, and the more blogs and websites you build relationships with, the more you benefit.

Create a blog and post often.  Blogging might be one of the most misunderstood parts of the Internet.  People think that you have to either an unemployed writer or a member of the paparazzi to run a successful blog.  Neither of those is true, and in fact many companies that have successful Internet marketing programs have blogs on their corporate websites.  A blog can help you pull traffic to your website, can help raise your Google ranking and create more opportunities to build relationships with other websites.

Register for free tools.  In most instances, when you get something for free, you get what you pay for.  But the online tools available through Yahoo, Google and a host of other services are a major benefit.  Using tools such as google.com/webmaster, as well as text-based sitemap xml.sitemaps.com and adding your business to Google’s local business center (google.com/local/add) can only help drive traffic to your site.

Lots of tools are available on the Web to help you market your site. Few of these tools cost very much, and they really are available to you at any time.  Having a qualified Internet marketing company at your disposal to handle your needs and help you utilize these tools can make your life that much easier.

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