You will have to make sure that your Facebook page stands out from your competitors, if you want a successful campaign. There are currently so many ways that you can customize your page that there really is no excuse for any business not to have a page that looks unlike any others.
Here are some suggestions of simple changes that you can make to your Facebook page.
Your Profile Picture
Uploading the right profile picture is one of the easiest ways to personalize your page. As with most things on Facebook, there really is no right or wrong way to do this step. Of course you want to make sure that your picture is relevent to your page. For example, if you deal in art work, you might want to have one of your creations be your profile picture. If you have a personal page, you should have a picture of yourself, children, pets or something that showcases you. If you have a business page, a good choice would be your logo.
One important thing you must do when you put up a profile picture, whatever it may be, is to be sure it is sized properly. Too many people think Facebook will automatically resize the picture for them to fit their thumbnail. This unfortunately isn’t true, and this is why sometimes you will see a business site only having a portion of their logo showing. Make sure and test your page so that your picture shows up properly after you post it.
Use Borders and Font
Although you don’t want your page too crowded or overly busy, you can enhance it and make it more appealing by including things like different font sizes that will draw readers attention to a particular area, or a colorful border around your main offer. This isn’t very difficult to do, especially if you have any software that allows you to add things such as this.
Try to remember never to use more than a couple of fonts on your page. Using one font will work best. If you want extra emphasis, use the bold or italicize feature. Fonts always should be clean and easy to read, and you want borders to draw attention to your copy rather than take attention from it.
The Use of Pictures and Icons
Another thing to consider is adding some pictures to your Facebook page that relate to your product or business. For example, look at some of the big companies in the entertainment or soft drink business, and you will see pictures of their products and logos all over their page. Of course you may not want to go to this extreme, but you should be able to get some ideas from them.
See if you can find pictures that will convey your message and attract visitors to your page. Then try to find ways to “brand” your page to be unique.
Although it will take you some time to make your Facebook page stand out, it will be to your benefit. There are many changes you can make, but even if you only change a few things, you will be ahead of most of your competitors who won’t take the time to alter or enhance their page at all. Take a look at some of these different things you can do and try to make your pages uniquely yours. This will be time well spent for your business success.