SEO – Basic Facts You Need To Know About Starting Your Own Online Business

The internet is more than just about writing blogs and online advertising. In fact, it goes much deeper than that. For those who are thinking about venturing into this relatively new field, you might have come across terms such as SEO, online marketing, authority sites, and so many other slew of new words that don’t mean much with traditional businesses.

Well, it’s crunch time. Sit down, study, and learn about everything. Just know that at the very heart of any online business is successful and legal SEO. For the newbies out there, this article has been designed to introduce you to it by showing you some of the most commonly asked questions:

1.)    What is SEO?

Down to its simplest form, this is all about the process of enhancing a site’s elements.

2.)    What is the purpose of SEO?

Search engines such as Yahoo and Google have spiders that go through your site’s pages. When done right, your SEO efforts could increase the amount of traffic (aka visitors) that goes to your site.

3.)    What are the techniques used when practicing SEO?

This isn’t about doing just one thing. Several components come into play here: content, design, and structure. The more popular your site is, the higher your ranking will be. In turn, the higher your ranking, the more visitors you get for a certain niche.

4.)    How is SEO crucial in online marketing?

Every business has its niche. When people are looking for a service related to yours, online marketing simply shines the spotlight on your business so that yours will always be the first name they consider.

5.)    How do search engines go through your site?

Search engines make use of spiders that come with the uncanny ability to find and index pages. There is a certain algorithm designed for this so that those practicing black-hat or illegal SEO are easily banned. White-hat SEO helps increase your relevance as it allows the spiders to go through your pages properly. This is when you need to take note of particular keywords so that you can be indexed easily.

6.)    Can you trick the algorithm?

You can, but this comes with a lot of risks. This might have been more possible years back, but search engines are also getting smarter. If you get caught, you might as well assume that you’ll fall behind.

7.)    Why do you need SEO?

People now turn to the net to get the information they want and need. Millions upon millions of searches are made each day on the net. With SEO, potential clients will be able to know more about your business. Being on the very top tier of the search engine results pages will help you a lot because most people on visit what they see on the first page. The successive pages are often forgotten.




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