The Rarity Explains the Popularity of Rolex Daytona Watches

The Rolex Daytona has been crowned as “the king of collectible Rolexes,” because it seems to hold its value amazingly well in today’s economy. But, why? Why the Rolex Daytona Cosmograph is frequently sought after by Rolex collectors around the world.

Rolex Daytona was initially just appealed to a small number of sportsmen because of its external tachymeter scale on the bezel and the Oyster case that included a screw-on back and screw down crown. The tachymeter can measure car speeds, which is why the watch was given the name “Daytona.” Rolex Daytona became somewhat popular because of the Paul Newman Rolex version, which came equipped with an exotic solid colored dial that was offset by contrasting sub dials and an outer minute track. The Paul Newman version is extremely valuable and the rarest Daytona in the world, even in these days. The model was kind of difficult to sell at that time, but ironically, nowadays it became the most popular one and most difficult to get one. 

The truth of the matter is that when something is rarer, it is more valuable. This can explain why the vintage Rolex Daytona watches are so valuable today. It wasn’t until the late 80s that earlier versions of the Daytona were considered collector’s items, which spurred a rampant desire to purchase new versions. How crazy human beings are! When the 90s rolled in, the Rolex Daytona stainless steel 16520 model became a hit and inspired massive wait lists. As soon as the limited stainless steel Rolex Daytona model released, it became amazingly popular due to its limited number and thus comes with a skyrocketed value. Rolex was so buried in Rolex orders that it couldn’t manufacture enough to meet the high demand.

The lesson to be learned here is what we mentioned above, that is, the rarer the watch, the more valuable. Of course quality is important as well, but for a Rolex watch to be a true collector’s item, rarity is the underlying factor. The Rolex Daytona totally illustrates this phenomenon.
Rolex is one of the most widely known and most sought after watch brands in the world. While some true connoisseurs may place more value on Patek Philippe, Vacheron Constantin or Breguet watches more and other watch brands gain popularity from time to time, Rolex hasn’t never lose its place in this continuously drifting watch industry. If you really want a watch that everybody can recognize immediately and regard it as being status symbol, then nothing beats a watch which says Rolex on the dial.

Unlike many other high end brands that create relatively few high watches, Rolex manufactures a million watches per year. This is maybe the main reason of its wide popularity. Rolex has created several innovations in watch making, such as the first waterproof watch case, the first wristwatch with a clearly visible date on the dial, and the first watch to show two time zones at once.

The Rolex Oyster Perpetual Day Date II watch as the name indicates displays both the day and the date on the dial of the watch. The watch is made from 18k yellow, white or Everose gold. It is also available in platinum. The Rolex Day Date watch features a 41mm case with a fluted or polished bezel. The case boasts the water resistance of 100 meters. The watch is powered by a caliber 3156, a movement with a Parachrom hairspring of great resistance to shocks and magnetic fields. It is fitted with the Paraflex shock absorbers. These features make the watch’s super chronometric accuracy and remarkable reliability possible.

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