Email marketing is considered to be a risky tool. Why so? Well, many marketers feel that using this technique they will be accused of spamming and may get them into trouble. But if you are aware of the email marketing software and right way to handle them, you will possibly not find any difficulty in using this tool for promotional purposes. Here’s how to minimize the risks.
In email marketing, the basic tools used are email newsletters. It is a document that lists the major events taking place within the organization, the latest news of the industry, the latest launches or other developments in the organization and any offers if provided to the customers. All this will give the customer a good idea about your company’s latest condition. But remember, you need to create a fresh and unique content; it has to be crisp and should sound real. Otherwise it would count as spam and your newsletter would go in thrash of every inbox. Whether you agree with this ethical argument or not, you have to agree to one thing that spamming is a risky proposition. Spamming is hated among the internet users and they don’t consider anything which comes under spam as ethical. If you content go into spam, it is going to be regarded as garbage. People would not even open it, forget about reading the content.
Don’t let your email newsletters tagged as spam; it is going to ruin your online image. Spamming can also get you in trouble with your ISP and you may stop getting the services. If you are having a website running for years and it suddenly goes out of picture, how will your business survive? You will be completely finished. This happens because most service providers prohibit unsolicited commercial email newsletters on their systems and in the worst case shut down the running account or even remove your Web site. If you don’t want to get into any sort of trouble, never use bulk email services. These companies send newsletters and e-mailers to a blind list of recipients which is not a good practice. Better would be to choose a onetime invitation system in which a personal message is sent at a time. This is generally welcoming from receivers end. Try this low risk email marketing technique and make you email marketing campaign a big success. One point of caution – craft the content of email newsletters in a professional manner.