eBooks are one of the best ways to promote your business, build your reputation, drive quality traffic to your website and have great income-earning potential.
eBooks allow you to present quality information about your niche and business to readers at very little cost. You have complete control of the material included, and if you provide informative and useful content, your e-book can establish you as an expert in your field. This means that people will be more willing to read what you have to say and be more interested in what you have to offer.
Additionally, ebooks are very easy to access and distribute online. Readers like the fact that they can download and start reading them within a matter of minutes or save them for later. Once saved to a computer, ebooks can be viewed at your convenience and referred back to, which makes them an ideal learning tool.
You can earn income by adding clickable links to ebooks. Use links that will direct the reader to your website or to an affiliate website you are promoting. You make money when people click the link and purchase the product or service being offered at the websites. Be careful not include too many links instead of providing useful information or links that lead to products not related to your niche. It works best to make the link as a source for additional information that the reader can click.
eBooks are easy to update, which allows you to keep your information current. This is a great way to stay in contact and follow-up with your customers – they can just download an updated version of your ebook for no extra charge. Include links to new products and earn extra income.
How to Use eBooks for Promoting Your Website
Offer free downloads of your ebook with give away rights. Other marketers can then offer your ebook for free on their squeeze page. Both of you benefit – others get people signed up to their list and you will get people to read your ebook and click your links.
Create a review article on your blog that tells your reader how the information in your ebook can help them – such as how to save time, get more subscribers or earn more money. Include a link for them to download the ebook for free and have links in the book that directs them to your products or services.
Give your ebook away for free and allow re-branding rights. Create an affiliate program, allow people to re-brand the links with their information and pay them a commission when a purchase is made. People will be more likely to promote your ebook when they know that they can make money from it. You will also entice more affiliates if you offer a large commission; you would make money on the backend or OTO sale. Just think, by having more affiliates you will reach a much larger audience, get more traffic to your site and potentially earn more income.
Give your ebook away for free, but offer a resale rights option. If the customer wants to be able to sell your ebook and keep all the profits for themselves, they would pay you for those rights.
Have readers opt-in to your list for a free download of your ebook. This is a great way to build your list of contacts which allows you to present them with future offers.