Autoresponders are the powerful marketing and customer service tool that make your customers desire for instant gratification work to your advantage.
Why is Following Up with Website Visitors Important?
Most website visitors don’t order on the first visit. They don’t know enough about your offer to order the first visit. If you don’t ask for your website visitors opt-in email address when they visit and follow up with them or send a newsletter to them you are losing a significant volume of sales. Experts have shown that it often takes 7 or more marketing exposures before prospective customers purchase.
This article focuses on the important features you need to look for when shopping for an Autoresponder. Here’s what you need to look for.
1. Easy to use control panel for setting up and managing your responders :: If the control panel is difficult to figure out and the instructions are sparse, you risk sending out the wrong responses, in the wrong order to the wrong people.
2. Multiple responders at an affordable price: One unit just won’t do. Even if you are only selling one product, you are likely running more than one campaign. Each campaign should have its own autoresponder. If you are paying over $20 per month for less than 50 autoresponders, you are paying too much.
3. Unlimited follow up messages from each autoresponder: This really puts your business on autopilot. You can choose to send out follow up messages once a month, once a week, or once a day. Remember that it takes an average of 7 impressions before you turn a prospect into a customer.
4. Multiple send addresses: This is a very handy feature if you have more than one online business. You can send all your autoresponder messages right from the same service and use whatever company name and address you wish.
5. Signature file: Your signature file is one of your most effective FREE advertising spaces available. Make sure that your signature file is automatically included with each autoresponder message. Your autoresponder should automatically include your signature file the same way your email program does.
6. Filters: This feature works the same as on your email. If you don’t want to receive mail from a specific address or addresses, simply filter them out.
7. Redirect pages: Once your autoresponder has been clicked on, and your message is on route to its recipient, you can redirect your prospect to another page of your site, a thank you page, or a new sales page, perhaps.
8. Form generator: Having the HTML code automatically generated for a professional form takes all the hassle out of form creation.
9. Pop up email capture device: Make it extremely easy for your prospects to subscribe to your newsletter, eZine, eCourse or eBook. With one click, your anonymous visitor istransformed into a valuable subscriber. Your visitor simply clicks “OK” on a pop up window and they are subscribed with no forms to fill out.
10. Personalization: Your response rate to your email will increase 30 – 70% by personalizing your messages. People are more responsive to email that addresses them by name and doesn’t look like an advertisement.
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